MARKUP Kenya is part of the regional EAC-EU MARKUP programme an EU funded programme which aims at addressing both supply side and market access constraints supporting participation in regional and global value chains – with a particular focus on exports to the European Union.
Kenya MARKUP aims at supporting the Kenyan Government’s effort to strengthen the economy through increased agricultural production, value addition and agro-processing, as well as trade expansion.
The project aims to contribute to the economic development of Kenya by increasing the value of both extra and intra-regional agricultural exports in selected horticulture sub sectors including french beans and snow peas, mangoes, passion fruit, chilies, herbs and spices and nuts.
The project is fully integrated into the existing agricultural and trade national and regional priorities and aligned with Kenya’s strategic development of its agribusiness sector in 12 counties; using a bottom-up approach to address county specific needs. Kenya MARKUP will take a value chain approach based on the idea that many actors connected along a chain produce goods to end users through a complex and sequenced set of activities through which value is added at every step.
UNIDO’s interventions will promote competitiveness and market access of Kenya’s fruit and vegetables sub sector on the domestic and international markets.