Passion fruits are popular especially for their pulp and juice. These fruits are loaded with nutrients such as Vitamins A...
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Strengthening Regulatory Frameworks and Capacities
Contributing to technical regulations, strategies and policies, and enhancing quality infrastructure services in priority value chains.
Supporting Smallholder Farmers and SMEs
Improving skills for compliance to market requirements in order to improve competitiveness and market access.
Outreach on Key Quality and Safety Issues
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Increasing awareness on food safety, quality, and Sanitary and Phytosanitary (SPS) matters.
ABOUT MARKUP
MARKET ACCESS UPGRADE PROGRAMME.
MARKUP aims contribute to the economic development of Kenya by increasing the value of both extra and intra-regional agricultural exports in selected horticulture sub sectors ie. snow peas and peas, mangoes, passion fruit, nuts, chilies, herbs and spices.
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Agriculture contributes directly an average of 27.3 percent of the national GDP and provides a source of livelihood to the majority of Kenyans.
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Kenya will be exhibiting at Macfrut 2021, an annual Business to Business event dedicated to fruit and vegetables. Held in Italy, it attracts industry professionals involved in production and trade, logistics, packaging, machinery and technology in horticulture. ![]()
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Participating Kenyan companies include Athi Farm Exporters Ltd, Olivado Fresh EPZ Ltd, Value Fresh Ltd, Avodemia Ltd, and Biofarms Ltd.![]()
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Kenya's delegation is led by Horticulture Crops Directorate (HCD) Director Benjamin Tito and includes 10 Kenyan horticulture exporters. ![]()
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HCD first exhibited at Macfrut in 2016; this event falls under their mandate of facilitating marketing of horticulture in international markets and product promotion. An additional aim of participating is to increase trade with Italy, to which exports in 2020 were valued at $33.73 million, compared to imports valued at $221.55 million for the same period. ![]()
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www.youtube.com/watch?v=yazc0kNa8bQ![]()
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FPEAK - Fresh Produce Exporters Association of Kenya Fresh Produce Consortium of Kenya - FPC KENYA Kenyan Grown
Kenya to exhibit at Macfrut 2021, Italy
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Kenya will be exhibiting at Macfrut 2021, an annual Business to Business event dedicated to fruit and vegetables. Held in Italy, it attracts industry profes...Twitter Feeds
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